The Electronic Literature Collection UK Launch event I attended Thursday night in Leicester, England went very well. About 40 people turned up for the salon, including many of the former trAce regulars, interested local people, and people who took the train up from London. I gave a short introduction to the Collection, and Kate Pullinger, Jon Ingold, and Chris Joseph, read from the work. In his introduction, John Cayley discussed the context of electronic literature with the traditional literary world and the art world, showed a bit of Translation, and asked us to think about whether this form of literary art was literature or something else entirely. Jon Ingold gave what was possibly the best short introduction I have yet heard interactive fiction, in particular the brutality of the constraints involved in writing IF, before guiding the audience through a short reading of All Roads. In her presentation of her work with Chris Joseph on Inanimate Alice and other projects, Kate Pullinger raised questions about the economic models for electronic writing, and discussed how Inanimate Alice is in part an experiment in developing a commercial model for e-lit. She also discussed iStories, a project she is working on with Chris to develop a commercial toolset of electronic literature applications that would enable authors with little design or programming experience to more easily develop works in Flash. Donna Leishman also sent in a prepared text which a De Montfort Ph.D. student, Jess Laccetti, read to the crowd while Chris demonstrated a bit of Deviant: The Possession of Christian Shaw. We had a short but spirited panel discussion afterwards, discussing the differences between teaching elit as creative writing and teaching it as literature, economic models for electronic lit, and other things. One of the encouraging things about this event was that a number of readers who had never before encountered e-lit were in the audience, were clearly actively interested in what they saw and heard. I also met a Polish Ph.D. student who is currently living in London and writing his dissertation about e-lit, and overheard a couple of people from London say that they heard about the event at Grand Text Auto ; ). It was a very good evening, and I’m grateful to the Institute for Creative Technologies, particularly Chris Joseph for putting it together. Jess has also blogged the event, and posted short videos of Kate Pullinger’s and Jon Ingold’s readings.