Two turntables and a microphone and a mac and a website

Just a quick post here to say I think Beck gets the Web in ways that a lot of contemporary recording artists don’t. While a lot of bands give you discographies and tour dates and bios and the like, maybe a few sample tracks, I’m impressed with the Web strategy Beck is embracing on his site. As far as I can tell, he is not directly promoting his albums, his tour dates, or his merchandising on is site at all. Instead, he is using the Web site as an occasion to make and distribute cool stuff with his friends. His new site has features including Record Club, a project to informally re-record a classic album in a day with other musicians, and release a new track on the site every week. Irrelevant Topics will feature Beck informally interviewing other musicians at length about whatever comes to mind, released in serial installments. The first part of the first interview, with Tom Waits, is a fantastic discussion with one of America’s best songwriters. Planned Obsolescence is a weekly DJ set mixed by Beck’s crew. In an age when anybody can put on a pirate hat and download any album without paying a dime, this type of creative approach to using the web as a experimental platform for music and its environments is exactly the type of thing that might make me want to support an artist by buying his CD or MP3 or concert ticket or T-shirt. Beck’s crew is using Web 2.0ish tools and social media like facebook and vimeo to reach their fan base and share their funky new readymades.

Record Club: Velvet Underground & Nico “Venus In Furs” from Beck Hansen on Vimeo.

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